Stories
Selected engagements, told the way we wish more consultancies would tell their work — with the diagnostic, the decision, the deployment, and the result. Not the highlight reel.
Brand
Story · D2C
Sleepsync — a D2C mattress brand born inside a category that had stopped innovating. A naming, product-architecture, brand and launch engagement.
Strategy · Product Architecture · Identity · Digital Experience · Launch · Ongoing · 0 → 64
Story · Textile Retail
Beena Kannan Couture, born inside the century-old house of Seematti — a brand-architecture engagement still in motion.
Strategy · Identity · Experience · Launch · Ongoing since 2020 · 47 → 78
Story · Education
Kerala's NEET-JEE coaching market was a duopoly — celebrity ads on one side, forty-year legacies on the other. We helped Eduport find the third lane and own it.
Strategy · Positioning · Identity · Communication · Ongoing · 45 → 69
Story · FMCG
A 28-year-old Kerala rice mill, a multi-category brand evolution, and a direct-to-retailer architecture most FMCG houses in India are still afraid to attempt.
Identity · Packaging · Marketing · Sales · Retailer Operating Design · Ongoing · 52 → 71
Growth
Story · FMCG
Re-engineered distribution architecture and trade incentives — without raising shelf price.
Growth · Marketing · 8 months · 52 → 71
Story · D2C Consumer
Diagnosed retention as a positioning problem, not a discount problem. Rebuilt the post-purchase experience.
Growth · Experience · 10 months · 41 → 69
Experience
Story · Hospitality
Engineered the five-second moments. Rewrote the employee narrative. The brand the consumer actually receives.
Experience · 6 months · 58 → 82