Story · D2C Consumer
How a D2C wellness brand turned a collapsing cohort into a compounding one.
Diagnosed retention as a positioning problem, not a discount problem. Rebuilt the post-purchase experience.
- Engagement
- Growth · Experience
- Duration
- 10 months
- Score change
- 41 → 69
- Lead consultant
- Dr. Sabira Nalakath
The situation we walked into.
Full case narrative published with the case edit.
The brief we wrote back.
Full case narrative published with the case edit.
What we built.
Full case narrative published with the case edit.
Five years on.
Brand OS™ Score
4169
Score moved from 41 to 69.Full case narrative published with the case edit.
The argument, in one line.
Full case narrative published with the case edit.
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