Story · FMCG
How a regional spices brand recaptured nine points of trade margin in eight months.
Re-engineered distribution architecture and trade incentives — without raising shelf price.
- Engagement
- Growth · Marketing
- Duration
- 8 months
- Score change
- 52 → 71
- Lead consultant
- Ahamed Shine
The situation we walked into.
Full case narrative published with the case edit.
The brief we wrote back.
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What we built.
Full case narrative published with the case edit.
Five years on.
Brand OS™ Score
5271
Score moved from 52 to 71.Full case narrative published with the case edit.
The argument, in one line.
Full case narrative published with the case edit.
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